I developed and illustrated the style and personality of all the ChoreMonster monsters for the Kids platform, which included creating unique biographies that were tied to chores, hobbies, favorite colors and foods for each monster. The concept was to use an imperfect, simple, silly, and rough style to create a more organic and unique brand for the monsters.
Early on we attempted many ways to gain social traction. One of the ways we tried was through weekly cartoons posted through our social media channels. I wrote and illustrated each of these over a month long period, after which we analyzed the response (or traction) of the posts and determined they were not effective.
Evolution & Iteration
Over time, the overall style of illustration simplified, removing texture as the means to define and contour, and instead opting for more subtle shapes and shades to help add depth.