Hi. I’m Paul Armstrong. How are you?
By trade I’m a graphic designer, which doesn’t mean much anything anymore. Nor would saying I’m a product designer. What I mostly do is (attempt) to lead and manage other designers. I say attempt, because humans are complex, frustrating, beautiful creatures who are somehow both predictable and completely confounding.
I have been in the field of graphic design since 1995 (or 1992 or 1988 or whatever you consider the “start” of something, I tend to think of the start of a career as being full-time, paid work, not work done while in school or for fun or free but that‘s just me). I‘ve worked at small studios, as a freelancer for a decade, cofounded a startup, was a user experience director at Ohio‘s one-time largest startup, and now am the head of design for an internal agency at a very large consumer packaged goods company located in Cincinnati.
My skills range from creative endeavors like illustration, photography, and writing; to robust and varied professional skills like conceptualizing and creating marketing campaigns and accompanying materials, expanding and improving brand engagement and management, building digital products, implementing extensive user research and testing practices, improving design processes and systems, building and growing design teams, and fighting tirelessly for design as a necessary component of business success.
I have a passion for collaborating with development, creative, and product teams to create focused, unique, and effective product experiences, as well as build and grow design teams that focus on positive impacts not only on users but on businesses. And if you haven’t fallen asleep reading that boring description maybe we should talk about the next idea you want to build.