At the time of my hiring, desktop usage was the primary focus of development. With an audience largely older than average — approximately 70% of users 45 years old or older — a high percentage of activity was focused on improving and enhancing the desktop experience.
The initial goal of my tenure at EBTH was in improving the design, performance, and overall rating of the iPhone app. When I was hired, the app was based on "webviews" and had an average rating of 2.4 stars.